World Of Coca Cola

Atlanta, Georgia

The Vault of the Secret Formula at the World of Coca Cola in Atlanta features a multi-room experience leading to the vault where the recipe for Coca Cola is stored. This sensory journey takes guests through the timeline of the brand with integrated video, audio, and lighting guiding the way. The experience concludes in a circular room with 360-degree video mapping to reveal, in a dramatic way with sound and light, the vault of the secret formula.  

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